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Which Toyota dealers are good to deal with?

April 2007

We are buying our first new car and we are wondering if there are any Toyota dealers that people have felt good about. They have all been so intense about trying to make a sale and they tell us contradictory things about the price and what is included. Which ones are good to deal with? Thanks! mirsun


We bought our Toyota Sienna at Fremont Toyota in 2005. We researched several dealerships from Walnut Creek to Berkeley to Oakland, etc. We went to all of them and had the same experience with all of them. They all sell very hard and aren't exactly very truthful. We were so frustrated from our experience. My husband did some online research and was able to come up with the actual cost of the car and what the actual commission would be and was able to get a good deal based on that information. They still do the ''oh, let me talk to my manager'' bit which is utter nonsense and seems so outdated. We ultimately bought at Fremont because they had the car we were looking for and it was close to my husbandms work. They were no better or worse than any dealership. I do know that Oakland has a smaller inventory than most and least amount of customer service. If we had to do it over again, we would buy online q that way you donmt have to deal with these sharks and donmt have to pay their commission and still get the car you want. Good luck and research before you go in there because they will try to rip you off no matter where you go. By the way, we LOVE our Sienna. Best car for having kids hands down. Sienna Owner
I hate to be negative, but we had such a poor experience with the Toyota people in downtown Oakland last summer that it made us change our minds and buy a Honda, no kidding. It was the stereotypical experience: we tell them exactly what we want (we had already done our research and made up our minds- it was going to be an easy sale) We tell them how much we are willing to pay --first when I call on the phone, then when we arrive at the dealership-- we reconfirm prices a zillion times with the floor guy and then the ''manager,'' and invest about 2 hours in the process, when the manager tells us that under no conditions he can he give us that price after all. Grrrrr.... honestly, it made me mad enough to buy an entirely different car (and we're very happy). When I told this story at our block party a week later TWO other people on the block had nearly the same experience there as well!!!!!

Funny enough,very nearly the same thing happened to us about a dozen years earlier when we were buying a Toyota in Berkeley ( we ended buying it in Walnut Creek instead).

The Honda people on Broadway were totally above board. They stayed with the promised price; their honesty probably made them their easiest sale they'd had in weeks.

I understand that everyone wants to make the best profit they can; I'm not trying to deny anyone a living, but it seems to me that car salespeople can often lose more money in the long run by making people sour on the process. Maybe I'm just too sensitive? I just don't understand how making people feeling used and cynical is good for business.

So... the upshot: I wish I could recommend Toyota on Broadway, but perhaps something like this will be the thing that will help them change their practices. - A little wiser


Find your dealer online. Here's what we did when we bought our Prius back in November: I did a preliminary search using carsdirect.com, but I also researched the car and packages on edmunds.com and consumer reports. During the different registrations, my contact info (email only) and desired package was forwarded to all the local bay area dealers, and they started to email me with what they had in their inventory. Some will quote you actual prices in their emails; others try to get you to call them. In any case, you cut through some of the initial b.s. with the salesmen who typically swarm you the minute you set foot onto a sales lot. In our case, we lucked out, because the internet salesperson at Hilltop/Richmond emailed us with a great price that we were able to hold against other comers... and, as it turned out, no one else was able to match that price. We then showed up, took a test drive, asked a few questions, etc., and finally closed the deal for the stated price (+ taxes, doc's, license). We still had to sit through that irritating session with their finance person and sales manager, where they try to guilt you into buying extra packages or insurance, but we blew them off and signed the papers. I really do hate dealers, but there are ways to minimize interacting with the real snakes. As everyone tells you, it pays to do your homework ahead of time, so you know what you want and what constitutes a good deal (amount over dealer's invoice, less any kickbacks). Since it's a Toyota, you can find a good deal, not necessarily a great deal-- I still think ours was a great deal, considering it was a Prius and there was a frenzy over gas prices and HOV stickers at the time. I will admit that the car we bought was not our first choice in color, but neither was it one that we originally excluded-- in terms of the deal we got, I felt it was a good exchange. jim
I bought my Prius from Jada at Toyota of Marin because she was so patient and pleasant to deal with and bent over backwards to get me the package I wanted. this was last Fall so don't know if she's still there. I also had a good experience at Toyota Walnut Creek although they didn't have the color I wanted. I'd go to either dealership again. happy Toyota owner
City Toyota in Daly City. I just bought my first new car, and it was a breeze. I looked up current purchase prices on Edmunds chat on Prius, visited my local Berkeley Toyota to test drive, got the price I wanted ONLINE at City Toyota through 3 brief email transactions, asked Berkeley if they wanted to match the price (not a chance), and went in to get my car. urthlove

Ron Goode Toyota in Alameda

Nov 2006

We are thinking of buying our first new car, and we are thinking of getting a Toyota Sienna. We live in Alameda and it would be very convenient to go to Ron Goode here in Alameda. What have been others experience with this establishment (good or bad)? Should we be looking elsewhere to get a better price or better service? anon


We have unfortunately had terrible luck with Ron Goode. We also live in Alameda, and wanted to support our local business. But, we took our car in to be serviced - to fix our CD player that broke less than a year after they fixed it the first time (for several hundred dollars). When I made the appointment, they said it was under warranty because it had been less than a year. However, after I brought it in, they claimed that the CD maker only offered a 90-day guarantee, therefore they would only offer a 90-day gaurantee. We spoke to the customer service person Lex Sinclair who did not offer any help, as well as the general manager, who has not returned my calls. Needless to say, we'll never take our Toyota there again. I'm just disappointed that they promised one thing and then did not deliver. Please let me know if you find a Toyota dealer you like. peders

Recent experience with Toyota dealers?

April 2003

Has anyone had a recent experience purchasing a new Honda or Toyota who could recommend dealers? I last bought a car 10 years ago and there were certain dealers I swore I would never visit again. I am not too particular about color or fancy extras, just a basic Accord or Camry at a good price. Cindy


We recently bought a Toyota from Hanlees Toyota at Hilltop. We got a great deal on a car that was on sale. The salemen were typical, as was the dealership, of my past experience with car purchases. But we were definitely happy with the price. Good Luck. Karen
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