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Is financial planning worth the expense?

July 2007

I am looking into getting some help with financial planning, but am wondering if the cost is worth it in the long run. I'm not looking for people who provide these services - I have a list and am shopping around. I want to hear from people who have used financial planning services. Did you establish a long-term relationship with one person who got an annual fee or did you use services on an hourly basis? Have there been any times when you looked back thinking how glad you were that you followed this or that advise and how it really saved you in the long run? Are there examples of when you really saw a return on your investment of time and money in these services or was it more just about having the piece of mind knowing things were taken care of without having to stress about all the details? I'd also like to know what you used financial services for - decreasing tax liability, picking insurance, preparing wills or trusts, investing in retirement, stocks, bonds, savings, education.... financially challenged


After years of thinking about it, we hired a financial planner to do comprehensive planning. It cost about $2500 for the first year (unlimited access and a very comprehensive review of our finances) and will probably be about $1000 for this year. It was COMPLETELY worth it! For the first time ever, we have consolidated our money, keep track of it on Quicken, have a budget, have a plan, and have adjusted many aspects of our investments etc. We realized that we are WAY behind on retirement and got excellent advice on how to plan for the future. I am pretty certain we got at least some of our investment back already just in budgeting, but the money was well spent if only for piece of mind and a feeling of control over our financial life. It was essentially like therapy for my husband and me. He was inclined to ignore our financial situation and I was perpetually stressed about it and nagging him. Now, our planner has gotten him completely on board and he is watching his pennies more than ever. Our planner is Rachel Robasciotti in SF. Good luck. happy client
I'd say yes! My husband and I started seeing a financial planner right before we got married and it has been great. Neither one of us want to take the time to do all the research and have no problem paying an expert. We get a great return on our money and we like having a neutral party help us set and meet financial goals. It's like couple therapy, in a way, because the financial planner gives us advice objectively. It's helped us work together to make financial decisions and I have to say financial problems in our marriage are next to NIL because we feel like we have a plan. We don't always follow the advice. For instance, we were on a four year plan to save for a house but something came along so we bought ahead of schedule. Often, once you get the plan, everything changes. HOWEVER, because we work with a financial planner, we always know where we stand financially and when we stray from the plan, because we have the plan, breaking with it means we made an educated decision rather than an impulsive decision. So many people who fancy themselves self-reliant will poo poo the idea, but I think it's money well spent and by shopping around, you should be able to find someone who cares about your goals and all that. for the record, we live on one income (my husbands) and it is about average for a family of four and we do all right. We live modestly, but our retirement is taken care of, we have life insurance, and we try not to obsess about money and I think the financial planner is responsible for this. anon

Financial Adviser for Domestic Partners

July 2007

My partner and I are looking for a financial advisor to help us get our finances in better order - we own a house, have a baby, have educational debt, and we want to make sure we're set on retirement and planning for our child's future in the best way possible with the limited extra cash we have. Archives seem to focus on LGBT-''friendly'' tax preparers. We have a tax preparer, but want to be sure that our financial advisor understands the different legal and financial issues of being domestic partners/two moms and also just ''gets it.'' We want someone who can translate a lot of the financial lingo and concepts into basic, simple, but savvy and expert advice. In particular, we want a focus on best investment of limited money for child - 529, or non college account, etc. Want to pay a reasonable hourly rate, not interested in any attached investments etc. Thanks! finance 201 needed


I recommend you call Cathy Mu. She has offices in both Walnut Creek (that's where I see her) as well as Albany. I am in my mid-50s and have interviewed and worked with more than a few financial planners. Cathy is so far superior as to make my head spin! Plus her people skills are extraordinary, and she is very funny! Both my skeptical husband and I are finally feeling like we have the financial partner we have always wanted to guide us as well. She can be reached at (925) 979-2378, or at cmu[at]financialservices.com. Julie G
The cool thing about working with Lu is that she is so nice you feel like you are talking with a friend. Lu Vasquez works with Edward Jones in Berkeley. You can reach her at 510 704 8854 or lu.vazquez[at]edwardjones.com Sydney
Feb 2007

My partner and I are approaching the stage of mingling more of our money and becoming domestic partners. We both have houses and credit card debt, there's one child, and we are in different places with our retirement. We'd like a fee-based financial planner who: knows about queer financial needs and the pros/cons of domestic partnership, can help us decide what to do with our homes, and get us on track with our retirement. G


For the couple looking for a financial advisor -- my partner and I use Rachel Robasciotti and Associates (415.986.5500). She is located in downtown SF close to the Montgomery Bart stop. We were in the same position as you about a year and a half ago. Needed financial advising but afraid to just pick someone out of the blue, and really wanted someone who understands lesbian family issues (we have two young children). We found out about her through the Our Families Listserve. Rachel has been everything we wanted and more (she works primarily with lesbians). We have really gotten ourselves on track, have a clear budget, short and long-term goals, and peace of mind. I trust Rachel's judgement and advice very much. We've since had a number of other friends start working with her, and they also reported being very happy. Good luck! anon
For a brilliant financial advisor who will focus in on exactly what it is you're looking for, call Jonathan DeYoe at (510) 848- 0012. His e-mail is: jonathan[at]deyoewealthmanagement.com This guy knows everything about financial investing and he loves what he does. He's my financial advisor and I know many others who are with him too, and we all agree, he's the best. Lynch.larry

Financial Planner who isn't super expensive

Jan 2007

Can anyone recommend a good financial planner who isn't super expensive? agenni


I highly recommend Lindy Sinclair to anyone who is struggling to get their financial life in order. She's a financial planner who also has training in therapy, which is a truly marvelous combination . . . so many financial decisions and issues can be emotional (and contentious between couples), and she's really good at helping defuse that tension, while also getting to the bottom of what's going on with your finances.

I don't have stocks or investments, so I didn't seek that advice from her, but she advertises that she has that expertise on her website, and based on the help she gave me with getting a budget together, dealing with debt, refinancing my mortgage, and so forth, I would certainly take her advice on other matters financial as well. And she's just such a sensible, pleasant, level-headed person. Not a ''suit'' at all. Smart and kind are the two words I'd use to describe her. And with a real warm sense of humor. Located in Pinole, but makes house calls in the East Bay (and very accessible from Berkeley--only took me about 15 minutes to get to her home office from Berkeley).

http://www.lindysinclair.com/
MPB


I would like to recommend Brandi Bernazzani. She and her husband Vincenzo Scalisi own and run a small firm called Scalisi & Bernazanni Financial Services and they are fabulous. 415-664-5884. Both are very knowlegeable and have many years of experience in the industry. Their prices are extremely reasonable and that they're there whenever you need advice or have a question. They're both really down to earth and enjoy helping people make success out of small and large amounts of money.

Brandi has consulted us in a number of areas including investments, money management, business planning and managing our real estate assets. They have a wide range of knowledge and it's helpful because our money management run across these many different areas, including what kind of improvement to make to our house that will boost the resale value rather then just be a waste of money. My husband and I run a small business and we have very different approaches to money, etc. She has put an ease into our business relationship by giving us tools that make sense to both of us and that work.

Good luck and give these two a try... Catherine B


Help with basic financial planning & decision making

Sept 2007

We need to work with a financial planner to get back on a track. Prefer one with experience in helping moderate income people getting a late start on retirement, solo business owners, and those sandwiched between aging parents and young children. Also prefer someone familiar with various insurance vehicles to help analyze what we already have. Prefer Alameda or East Bay location but will go anywhere for right person. And since I'm making a wish list, how about someone really friendly, supportive, easy to work with and with a great track record of success? :) Thanks for any help you can provide. Needs help!


Try Larry Ginsberg in Montclaire Village 510-339-3933. He is incredibly knowledgable.
We have had a great experience with our financial planner, Alicia Ivancovich. She lives in Berkeley though her offices are in downtown SF. She has helped us get our finances in order, make good decisions and plan for the future in a thoughtful way. And she is very open to questions and feedback from us. Contact her: alicia.a.ivancovich[at]ampf.com. Christina
You must interview Cathy Mu! She is the best. She has offices in Albany and Walnut Creek, is tops in her field, reasonable in price and a whiz at tax planning and financial oranization and planning. Plus she has ethics I've never seen before and is fun and supportive. She, herself, has children and understands the crunch. if you seriously want a lon term relationship with a planner, this is the one. (925) 979-2378, cmu[at]finsvcs.com Julie G
May 2007

We are looking for a financial advisor that can help us manage our money better so that we can save to move into a bigger house. We are looking for someone that will give us straight advice, we rather not have to deal with someone trying to sell us other stuff. Any recommendations would be greatly appreciated it. thanks! Wanna move up


If you want an honest, caring and smart financial advisor. I would recommend talking to John Sadeghi in Walnut Creek. He is very straight forward and smart. Mostly he cares and goes the extra mile for his customers. You should give him a call, and talk to him and see for your self if he is a good fit for you. His clients are very loyal to him because he has done a good job for them. Here's his contact info. John Sadeghi Vice President Alamo Capital 1-800-645-5560 jsadeghi[at]alamocapital.com Golriz
For an excellent financial advisor who can help you move into that bigger house, call Jonathan DeYoe at DeYoe Wealth Management (510) 848-0012. Straight advice with no hard sell, and very easy to talk to. He's done extremely well with my investments. Lynch.larry
Great to start the process of saving toward a home purchase! It's a big first step to take. I highly recommend Ralph Nelson from Financial Harmony. His office is in Castro Valley. He is very nurturing and knowledgeable and really has a heart of gold. Ralph will help you set your goals and work with your situation. He stays in contact with his clients and is always available to answer questions/concerns about your finances. I truly trust his services! His contact info is 510 537-2300. If you have any further questions, please feel free to contact me via email. Amy greenberg
I highly recommend Brandi Bernazzanni of Scalisi and Bernazzani Financial Services. 415-664-5884. She is a very practical, down- to-earth person who has helped me and my husband tremendously with our money and our business. She has helped us prioritize our spending and saving and as a result we have comfortable savings cushions for our home and business. Before Brandi we couldn't save a penny. Not only is Brandi knowlegable about money management, investing she can also help with mortgage lending and real estate. Give her a call, she can really help you prosper... Catherine
March 2007

I am looking for a good financial planner or a good class about financial planning. Our tax preparer says we have bits and pieces and now need a more comprehensive strategy. I'm not so interested in managing money as putting it somewhere where it will earn something more than the current interest rate and not having to think about it much. I took a class through UC extension years ago when I didn't really know what deferred compensation was and, even though much of it was over my head, it helped - I learned the difference between stocks and bonds and a little about annuities but I am still very much a layperson and need things to be broken down for me. thanks in advance trying to be money savvy


I can highly recommend DeYoe Wealth Management in Berkeley. I know both Jonathan DeYoe and his associate Chris Briones. Not only do they really know the field of financial planning and investing, they are also committed to helping you invest your money in a way that honors your values. You can call Chris at 848-0012 or email him at cbriones[at]deyoewealthmanagement.com. Good luck! David
We love Steve Minkoff, with Ameriprise in SF. He has given us great strategies for financing our home, investing in 529 plans and investing any extra money in a diverse group of funds Hope
I suggest you contact Richard Magarian, Investment Advisor, in Berkeley (549-0507; www.magarian.com). Richard explains things in layman's terms, and he'll provide whatever level of help that you want or need to get your finances in order. He's helped me create a plan that's easy for me to implement and maintain. I also appreciate the fact that Richard doesn't receive any commissions on the investment recommendations that he makes, and that he understands the concept of socially responsible investing! anon
October 2006

I'm looking for someone who can take a look at our overall finances and help us figure out when wemll be ready to buy a house, and just how much house we can afford. We'd also like that person to help us figure out if we're investing our retirement funds appropriately. Thanks
Future Homeowner?


I'm looking for a recommendation for a good financial planner. The postings are quite outdated. Someone to tell you how much to save for retirement, college for children, etc. Work in the city so someone downtown would work well otherwise in East Bay (El Cerrito, Albany preferably). Thanks! need $ advice
We are looking for a financial planner who could help us with evaluating our financial situation and directing us towards financial security. We are not savvy in financial matters and figured it is important, particularly after having a child. We are a middle class Asian family, so a financial planner who has experience with Asian clients, preferably Indians, would be helpful Thanks

Hi – We worked with Julie Asti and were really happy with the financial plan she created for us. We were East Coast transplants renting a home and wanted to buy a home after the birth of our daughter. My husband and I had existing 401ks from our jobs back East that we didn’t know what to do with. Also, my father had died and left me some money that was just sitting in savings. I knew I needed to invest it but the alternatives were overwhelming – I was struck with ‘paralysis by analysis’. Julie was really easy to work with and we were both comfortable with her recommendations. She helped us figure out how much home we could afford, analyzed our down payment options and got all our investment accounts transferred and set us on a 'path' where we had no plan before. We even set up some college accounts for our daughter and did some estate planning. Her fees were reasonable and we liked the fact that she doesn’t earn any commissions so we felt comfortable with her recommendations. We really had a good experience with her and would recommend her. You can contact Julie at 510.558.8557. Good luck ~ Hanna
Hi all, I just thought i'd share a great financial consultant with everyone: Scalisi & Bernazzani Financial Services (415) 664-5884. They have lots of experience and are really really thorough and helpful. The financial world can be somewhat intimidating and Brandi & Vincenzo are really easy to understand and don't talk down to you. I've dealt with them on a number of issues and have always felt like I was getting the best advice possible, with all of my options and possible risks laid out for me. Anyway, I think it's good to have numbers around to contact folks that are reliable. They get my vote! :-) Laurian
Hello, I highly recommend my financial planner! His name is Jonathan DeYoe of DeYoe Wealth Management. He provides excellent service above and beyond other financial planners and his level of integrity, sincerity and passion for his work is unmatched by any other financial planner I've ever met or worked with. You can reach Jonathan DeYoe at 510-848-0012. Sincerely, Michele
August 2006

Hi, My husband and I are looking for a financial planner to help with general budgeting and debt management as well as some advice on investements. We're hoping to find someone with reasonable rates (otherwise we wouldn't need a financial planner!) but whose advice is also realistic and effective. Any recent recommendations and experiences would be greatly welcomed, the website doesn't seem to have anything current. Thanks!


There are two great financial planners I work with that I highly recommend:
Natalie Leininger CFP
3160 Castro Valley Blvd.
PO Box 2275
Castro Valley, CA 94546

natalie[at]leiningerfinancial.com

(510) 728-3578

Lisa A. Schneider
90 New Montgomery, Ste. 1020
San Francisco, CA 94105

Schneider.8[at]cullenfinancial.com

(415) 781-1181
Andrea
We have a phenomenal financial planner in SF. He is incredibly kind and understanding and has a background in counseling so he is more than just a guy to manage your financial woes (or triumphs if you are lucky!) He has helped my husband and me tremendously to focus on our expenses, long term goals, college, etc. We have a blended family so our financial life is chaotic and Ira helps us to sort it all out. Also his background in education has been icing on the cake as we negotiate schools for our kids etc. He's a real gold mine of great information. He is with an organization whose mission statement is to help people and not charge them gargantuan fees so you will find them reasonable and ethical. His info is
Ira H. Fateman, CFP., M.Ed.
SAS Financial Advisors, LLC
582 Market Street Ste. 1604
SF, CA 94104
415 738-6452
fax 415 921-6528
ira[at]sasadvisors.com
www.sasadvisors.com
Happy with our advisor
Cathy Mu is the best financial planner I have ever heard of! She works overtime on your behalf, understand tax laws better than most, and has a completely ethical approach to all of this. Plus she is funny, easy to be with, and on your side with everything. She offers a free consultation. Her number is (925) 979-2378, and she has offices in both Albany and Lafayette Julie
After much research and many interviews, I found a wonderful financial planner whom I can highly recommend. Her company, Sierra Pacific (see below), is an independent, fee-only, financial planning and asset management firm. She will consult with you on an hourly basis, and her fee is comparable to what I found others charging. She will not try to sell you anything, but will make recommendations based on an objective analysis of your situation and what your needs, goals, and expectations are. I found her to be extremely knowledgable, easy to work with, and gracious. She can also manage your assets for you. Her name is Janet Wan and her company is Sierra Pacific Financial Advisors. Website is: http://www.sierrapfa.com/ Phone 510-438-6878. Though they are located in Newark, if that is too far for you to go, she has an office in Oakland where she will be happy to meet you. lark
April 2006

After several years of sporadic and ineffective discussions about how to budget and save money for big items (first house, retirement, daughter's college) we're ready to shell out money and meet with a professional to try and whip our finances into shape. We live within our (modest) means but have no master plan for when we'll be able to buy a house, or what our real plan is for retirement or college. We in our mid-30s and have a small amount of savings and investment, but I get spooked that most financial advisors are either about managing wealth (I wish!) or getting out of massive debt (thankfully not). Website recommendations from the past few years are focussed on different issues. Any recommendations for an advisor who can sit down for a reasonable fee for one or two meetings to go over income, current assets, and spending habits to help figure out a financial plan?
trying to be responsible


My husband and I have the greatest financial advisor. His name is Robert Horowitz, C.F.A. His office is located in Corte Madera (Marin). Telephone: (415) 927-7871.

He is well-educated in his field and has excellent work experience--Political Science (BA) and Columbia Business School graduate (MBA); worked for Charles Schwab. He charges around $150/hour for consultation but is willing to do a flat fee for an overall plan.

What we appreciate about him: he is very insightful, doesn't beat around the bush or string you along. He describes his approach as ''big picture'' and ''investment-oriented''. We also appreciated his sense of humor (not a bad thing to have when working with finances). He took a look at our financials and made some concrete suggestions for how to realize our goals. We have checked back with him a couple of times regarding our progress and plan.

You can reach him at (415)927-7871 or email him at robert[at]rhmv.com. His website is www.rhmv.com. Good luck!
On a better financial track


I have heard of a Joe Gavazza. I heard he is amazing at financial advising and knows his stuff. Contact him. He is friendly and my friends and co-workers have worked with him. Here is his website: http://www.gavazza.com/new/gavazza/ Call him at 925-906-4618. Albany Mom
March 2006

I'm looking for advice about what kind of financial planner/advisor I need, as well as specific recommendations if you have them. I am new to this, so I'm uncertain about what the different categories of planners might be, where to find them, and how much I should expect them to cost. My husband and I will be finishing our educations soon and (hopefully) starting jobs in a new city. We need someone to help us with the basics, like how much house we can expect to afford on our anticipated salaries, saving for retirement, college (we have 2 kids under 3), etc. In addition, we were hoping to have my husband's mother move along with us to the new city - she currently lives in another state. We need advice about the different scenarios we are considering on her behalf, such as selling vs. keeping her home, moving in with us vs. buying her own place, taking care of our kids full-time vs. part-time vs. not at all, retiring early vs. continuing to work in the new city, and so on. I know this is a lot of advice we would need from 1 person, and I'm wondering who that person would be. In contrast to what (little) I know about some types of financial planners, we would not necessarily be needing to open specific investment accounts with the planner, and might not have an ongoing relationship with him/her in which s/he would be doing investing for us over many years (esp. if we move away from the Bay Area). However, it's possible we would make 2-3 visits if we could afford the fees. So, what type of person do I need? How much should I expect to pay? And whom do you recommend? Any tips would be greatly appreciated. Signed, Graduating Soon!


You need a financial planner that you pay by the hour (If they try to sell you Annuities, Load Mutual Funds, or anything other than Term Insurance as part of the plan or commissioned 529 plans RUN, DON'T WALK, in the opposite direction.) A great place to get referrals for financial planning is www.paladinregistry.com. You can search for what you are looking for geographically. Be warry of free financial planning. By the way, GOOD FOR YOU for doing this now. Congratulations and best of luck.
Try Evelyn Duka! She's in Walnut Creek, is calm in the face of the storm of information swirling around finances and is very good and clear! She can be reached at (925) 979-2350, and her e- mail is eduka[at]finsvcs.com
Julie
May 2005

Hello, I'm looking for any recommendations for a personal financial planner. My husband and I are trying to decide if I should go on to a Psy.D program, or if it would be financial suicide (we just bought a home, and we are wanting to have a child in the next year) for a young, middle class family. Investing isn't something we are doing much of at the moment, so an investment advisor wouldn't be of much help. Any suggestions? Thank you in advance!


I heartily endorse Mary Kay Wright, an American Express affiliated Financial Advisor. My husband and I met with her today for our first session, and we couldn't be happier or more relieved. Mary Kay does life planning, not just number crunching, and is brilliant. Please feel free to contact me directly if you want more specifics. Her number is 925.952.9810 (Walnut Creek) Sienna
I want to recommend a really good financial advisor who cares about his clients. If you need sound investment advice, or you don't know where to start, contact Ryan Gomes at http://www.lpl.com/ryan.gomes/Home.aspx He is very knowledgeable about today's investment climate, and unlike other advisors, he is extremely service oriented ryan.gomes[at]lpl.com
satisfied customer
March 2005

I'm hoping to start a very expensive graduate program at UC Berkeley in the fall and would love to talk to a financial advisor that specializes in helping a student find loans and grants as well as navigate the process overall. I remember seeing someone years ago when I went to undergrad and with his help my parents ended up paying almost nothing for my costly school. MBA bound


I would like to recommend my financial advisor, Mark Porter who is with American Express Financial Advisors in SF. Many of his clients are teachers, retired people, and other working people with families. I don't know if he has worked with grad students specifically. He is friendly, personable, and--most important in a financial advisor--not pushy. He can be reached at 415-743- 9886. Kira
Jan 2005

We are seeking a financial counselor who can help us with personal financial decisionmaking including buying a house, planning for time off to raise children and balancing financial security with quality of family life issues. Someone with some real estate and tax background would be helpful. Investment advice, while also useful, is secondary to getting the big picture. Thanks. KD


My financial planner is in Walnut Creek and her name is Linda Valentic. She is absolutely amazing and I've been recommending her for years and always hear positive feedback about her. Her number is: 925-746-7717. I think she'd be perfect for what you described that you need. Good luck! Abby
I highly recommend financial advisor Tatia Mackinnon. She works for American Express Financial Services in Walnut Creek and is great with the issues you mentioned (making decisions that take into consideration your needs as a family). Her phone number is (925)476-4790. Tatia is top rated as a financial planner in the country. You will not be disappointed. Good Luck
What you need is a personal financial consultant, rather than a financial planner. Sandra Richman at Finanswer is the big- picture financial expert who is excellent at helping couples set financial goals, work together to make informed decisions, balance priorities, and put their entire financial house in order. Thanks to her assistance, I am financially secure and live a balanced life. You can reach her at 510-251-2061. Also check the Finanswer web site at www.myfinanswer.com
My husband works with a financial planner in Oakland who is excellent. He specializes more in comprhensive financial planning than just investment management, and it sounds like that is what you are looking for. He started out as a tax preparer before earning his CFP designation. His name is Jarrett Topel and his number is 510-655-4400 Jarrett works through American Express, and his first appointment is always free. Good luck. Tracy D
We have an AMAZING insurance agent who helped us with a number of insurance and estate planning needs including life, auto, disability (including foreign travel), and for our business equipment and computers (including full replacement cost with NO deductible or increases in premiums after you make a claim!) She even helped us strategize and do research on refinancing car and student loans even though we didn't use ''her people'' to finance those loans. She is a State Farm agent named Jill Cash, and has an office on Telegraph near Ashby. She's worked some miracles for us, but not just that, she's a wonderful listener, takes her time with us, and has an incredible sense of humor. All of her advice is free, and she offers itgenerously. We will never use another agent! Her phone number is 843-8300. Rachel
March 2004

We're looking for someone to help us develop our financial strategy regarding savings, investment, and retirement. I've checked the archives but don't see anyone who fits all our criteria. We want to find out which vehicles we should use, in what order of priority. We want to know which investment property (in our area, state, or out-of-state) is more favorable, and how to evaluate which investments in our own home---what kind of remodeling---will have a positive return. We're not looking for an ''advisor'' to invest our cool million (which we don't have), but for someone with deep experience to help us develop goals and a strategy that best fits our needs. Can one person do all this? Do you know her/him? Many thanks, Denise


We're using Rick Prime for our financial planning and we're very happy with his services. Like you, we don't have a cool million to invest, either. We just wanted someone to take a look at the assets we had, see where we could be getting more out of them, and help us plan for the future. We are also evaluating a remodel project. He was very savvy and gave good recommendations for our retirement, kids' college funds, and insurance. We highly recommend him. You can contact him at primer AT financialnetwork.com. Good luck. Bobbie
It might be a little self-serving, but I think my husband, Rick Prime, might be a great fit for your needs. Rick has recently made the transition to financial planning and is limiting his practice to a few East Bay families. He takes a comprehensive approach examining your assets, investments, insurance, pensions and future income, estate planning and your children's educational funding needs.

Before he started his financial planning services, Rick was the chief financial officer of several small technology companies, but has expanded to be a ''CFO for families'' (he still acts as a CFO for a venture-backed technology company). He also has hands- on experience for advising on investment property, being a prior investment property owner (and has endured several remodels!).

Rick typically charges a flat fee of $500 to $1,500 for developing a comprehensive plan that you can implement yourself or you have him do it if the chemistry is good for everyone. Rick is an Investment Advisor with Financial Network, an ING Company and is studying to complete his Certified Financial Planner candidacy. He has an MBA from the University of Chicago, is very unassuming and is really a great people person. You can reach him at primer AT financialnetwork.com or 510/384-1009.

Good luck! cwilson


My husband is a financial planner who works for himself out of our home. He used to work for some of the biggies (Solomon Smith Barney, Prudential) but decided to go out on his own so he could focus on meeting his clients needs without pressures from ''above'' to ''sell'' this or that. He spends a lot of time learning about his clients and their goals, risk tolerance, etc. to come up with short- and long-term financial strategy plans that they are comfortable with. He also happens to do a lot of real estate investing on the side, so he's very knowledgeable about those issues as well.

If you are interested in learning more about his practice, please call or email him: Jonathan DeYoe - DeYoe Wealth Strategies - jonathan.deyoe AT lpl.com - 510-898-0423
Proud Wife


March 2003

We are looking for someone who can give us, for a moderate fee, a financial check-up. Not tax services, not stock picks, just someone who can help us define our goals, assess what we have, evaluate our current practices, and tell us whether we're on track to meet those goals, or do we need a radical fix or what. I have checked the website, and haven't found exactly what we're looking for, although I have noticed that in the past few months there have been similar requests posted. Have any of you who posted for this type of service found the perfect person?? RL


yes, i know of someone who i can highly recommend- his name is jacques bolivar - he's a certified financial planner and is in the east bay- he helped me define my financial goals in terms of the immediate, the near future and the future- he's very down to earth, easy to talk to and knows his stuff extremely well. you can contact him at jbolivar13 AT aol.com helaine
We've been using Bak Chan with American Express Financial Advisors for 7 years. We think he is terrific. He is located at One Kaiser Plaza in downtown Oakland and can be reached at 510-891-7050. debbie
Kathryn Amenta is a financial counselor in San Francisco. She has years of background in business and has helped me tremendously with my finances. I can't say enough postive things about her. Her office number is 415-333-6972. Liza
Hi, Heather Hutchinson assists us with our finances not just because she is a good friend but because she is able to help with both planning and money communication. I did not realize how in debt we were until she put it all together and helped make a plan. She just started her own business, has a varied background and is willing to travel. Give her a call.
Heather Hutchinson
Hutchinson Financial Management
540 East First Street
Napa, CA  94559
Phone (707) 251-9712
Fax (707) 251-9716
heatherhutchinson AT sbcglobal.net
Cherene
we've been wondering about the same issues for our 2 mo. old. This is probably more like sharing information than advice, but here is what we have been doing. we took the approach of interviewing several outfits: Merrill Lynch on University, Amercian Express Finanical Planning in Oakland and a State Farm rep in Bkly. The Merrill Lynch rep offers an anlysis of your asset holdings, takes your risk profile and comes up with a plan. The Amex person acts more as a broker but had lots of useful advice. The State Farm rep offers products mainly limited to State Farm and tends to try to sell more products than you may need. We have not made a decision yet how we will structure our financial planning for education yet -- 529, Coverdell (sp?) or Roth IRA or just setting money aside -- nor which outfit best suits our purpose. But we learned so much from talks with each rep. John Dyer at Merrill Lynch was very helpful. We are also in the midst of sorting out a will or living trust. Cal faculty/staff have part of the legal fees covered in their plans. Oh, finally, I also talked with a brokerage firm rep in NY that manages some of our mutual funds. I found it hard to work with someone only over the phone when there were so many issues to work out. Plus, the fees were a little high for what we were getting.
Sept. 2002

Looking for an easy-going, professional person (Oakland/Berkeley preferred) to help direct us in investing for retirement, our child's education, insurance and general savings. Someone that is familiar with the needs of a self-employed small business owner would be great. We just need someone who won't make us feel lamer than we already do for being so behind on this. Nic


If you are interested in socially responsible investing, I recommend Lincoln Pain at Cambridge Investments in Walnut Square in Berkeley (510-549-8780). Lincoln has never said anything negative about my husband and I being organizationally challenged. He is also very good about explaining things to us in a way I can understand. He likes to talk, so at times I have had to redirect the conversation, but in all he is great. You can email me for questions (m.maitino at attbi.com). Maria M.
My wife and I use Ned Comar at American Express Financial Advisors (925-937-0500 x240). They are out in Walnut Creek, but since we only go out there every 6 months or so, it's not that big a deal. He's very down to earth, interested in understanding our goals, very non-judgmental (like you, we felt like we were way way way behind in getting going on our planning). He generally charges an annual retainer, which will include preparing a financial plan and then giving advice based on it. We definitely feel like we're getting our money's worth. Feel free to email if you have any questions. Michael B.
2000

i am looking for someone who can help me get our finances in order. I don't think this would be a financial planner, but it might be. It might even be an individual member of the digest that is good at making their money work. I know we make enough money, but I can't figure out how to use it effectively, and, every month, we barely have enough to get by. It's ridiculous! Can anyone suggest someone who could help us? Toby


to the woman who wants a money organizer.... Paul Minsky, PhD specializes in money issues in his practice. I believe he calls it the psychology of money and helps people get 'unstuck" when it comes to overspending, couple differences, investment concerns, inheritance issues, savings or lack of etc. HE is teaching a class at UC ext. on money issues. I believe he has offices in Oakland and S.F. He can be reached at (510) 524-0700. good luck BB.
June 2002

I am looking for a financial planner who will not try to sell me things and can give me some good ideas about managing existingdebt and planning for the future.


You want to make sure that you are dealing with a certified financial planner. The CFP license ensures that people know what they are doing, and that they are governed by an ethics board. Go to www.fpanet.org (there is a referral service on it) or for general CFP requirement info and to check if someone has CFP marks go to www.cfp-board.org Valerie
I recommend John Girton, at Girton Capital Management, Inc., which is a money management firm, and registered investment advisor. John is very personable and easy to work with, and is good at explaining investing. John was formerly Director of Research at Van Kasper & Co., which is now Wells Fargo Securities, is a Chartered Financial Analyst, and has been in the investment business for over 20 years. Girton Capital will manage your assets for a percentage of assets under management, at a custodian such as Waterhouse, or will help you with your investment and retirement planning (but not tax preparation) for an hourly fee. His firm specializes in investment research and analysis, particularly in socially responsible stocks. You can contact him at www.girtoncapital.com or 415-927-4484 AKD
Many years ago, my husband and I worked with Christina Heck Ahlstrand (CFP, Registered Investment Advisor). She was very helpful and had nothing to sell us. I highly recommend her. Her phone number was 510-733-0213. She was in Castro Valley but met us at an Oakland office. Nancy

Socially responsible investment advisor

Oct 2005

I have inherited some money, enough that I don't want to stick it in the bank to earn no interest for the rest of my life, but not enough to buy a house. I'd like to find a financial advisor who specializes in socially responsible investing. I looked into this years ago, but I never had enough money to make it worth paying someone else to take care of it, and I don't know if the people I talked to back then are still in business. I checked the website and found very little on the subject. Any suggestions? anon


I very highly recommend Peter Cole. He is extremely knowledgeable about socially responsible investment practices, he is patient and caring. He is very consciencious about making great investments that also don't involve a lot of fees - something that is easy to overlook. To top it off, he used to be a psychotherapist and is very understanding about couple dynamics when it comes to money. And, works with many self- employed individuals. He is based in Sacramento, but has family ties in Berkeley and makes trips to the Bay Area to meet with clients. I hope you'll call him - 916-444-1122.
Laria
I recommend talking to Jarrett Topel in Oakland. He is very knowledgable about ''socially conscious'' investing. He is a Certified Financial Planner, and his first appointment is free. His number is: (510)655-4400. He also told me about a web site which has lots of information about these types of investments which is: www.socialinvest.com Good luck. Tracy
You might like Marjorie Bennett with Aegis Capital Managememnt (510) 655-9333. She has years of experience with socially responsible investing, and even donates a portion of her own profits each year to worthy causes in the Bay Area. She has an added plus for someone in your shoes, in that she understands the emotional issues that often accompany inherited wealth. A Happy Client
We have a great guy. He just started his own thing so he is NOT tied to a company which obliges him to sell their products. His name is Tom Payne (925) 639-4853 in Walnut Creek. We have had him for about a year, and he's great. Family man two with 2 small children. Lisa
5100 Clayton Road
Suite B-1 #348
Concord, CA  94521
Phone: (925) 429-1819
Email: mail[at]thomashpayne.com

Fee-based and hourly financial advisors

March 2007

Rather than buying a package of financial advice, I'd like to prepare a financial statement that gives a picture of my life and my plans and review it with an advisor who I would pay on an hourly basis rather than going with the bigger package. I have a house I am turning into a rental, two rental properties, a small IRA, life, disability and health insurance paid for privately, and fluctuating income because I am an adjunct teacher and office worker. Does anyone have any recommendations for who would be a good match for this service? anon


There's a guy on Ashby at Shattuck in Berkeley who charges hourly for financial advice. I can't vouch if he is any good, but he's the only fee-only planner that I know of who has no ''minimum'' and works hourly (as opposed to a flat-rate, usually $4000 or $5000). I am also a financial advisor myself, you can email me if you'd like more detailed info. adinah
As an addition to the ''Guy on Ashby & Shattuck'' his name is Robert ''Bob'' Cohen and he is excellent. I have known Bob for over a decade now. He is meticulous, ethical and overall very good. He can be reached at cohenrj[at]pacbell.net, 510-548-4919. Keley
Sept 2006

My husband and I need money management advice. We contribute the max to our 401K, but are not sure what to do otherwise: setting up our 529, how to reach our short term and long term goals, how much home can we really afford to move up to... After reading numerous books on the matter, we want help. We do not want to deal with someone whose motives might be divided (between helping us and ''selling'' product), so a fee based planner would be the best. Anyone have experience with a planner that they find honest, knowledgeable, experienced, educational? Thank you! Financially Fuddled


I would like to recommend Julie Asti of Asti Financial Management for your financial needs. My husband and I worked with her about six months ago to help us with the same types of issues you are facing – retirement planning, saving for college, long term goals – and how save for all of it at the same time! We consider ourselves pretty knowledgeable, but really don’t have the time to manage our finances properly. She developed a financial plan for us that included not only advice on investments but also advice on budgeting, which types of college plans to choose, how to invest for retirement and even advice on how to maximize our employee benefits. Julie is friendly, intelligent, honest and, most importantly, not pushy! We did not want to be sold anything or feel like we were being sold anything. She isn’t a broker so she doesn’t make investment commissions. She is fee-based and a Certified Financial Planner as well. We had a great experience with her and will definitely work with her again in the future. You can find out more about her at www.astifinancial.com. Good Luck! Heidi
My wife and I used Julie Asti (of Asti Financial Management) to help us with similar issues. She is independent and doesn’t earn investment commissions – she is fee-based. We found her fees reasonable. She helped us sort through our issues and put us on the right track. I’d highly recommend her services Michael
We use a fee based financial planner for exactly the kinds of issues you are wanting help with. She is excellent - very detail oriented, really knows her stuff. She mostly works with women and gay/lesbian couples, but works with others as well. My partner and I have been working with her for a year now and have a much better handle on our finances, current and future financial planning, and goals. We've recommended her to a couple of our friends and they have also been happy. Her name is Rachel Robasciotti (Robasciotti and Associates) and number is 415-986-5500 financially organized finally!
We found Jarrett Topel from a recommendation on BPN and are very happy with his services. We had many of the same issues as you described, including wanting a fee based advisor. Jarrett is very knowledgeable, and explains things very clearly. We're a lot more comfortable about how our money is being managed now. His number is 510-655-4400. Good luck Tracy
I would recommend Carmen Cheung of Mass Mutual in San Francisco. She is smart, fun and knows a lot about financial planning for retirement and higher education for example. Reach her at: 415 743-1002
Melanie
I recommend Rick Prime: primer[at]financialnetwork.com. He is not interested in selling you something you don't need, but in working with you to ascertain your needs and a plan that works for you - fee based. I represent clients in estate planning and often recommend Rick as someone very easy to talk to, and intersted in you as an individual not a number. Maggie
June 2006

Has anyone used Buckley Financial planning in San Ramon? can you comment on your satisfaction with them or recommend someone else (preferably in Oakland). I don't need someone to manage assets but someone to hear our goals (on verge of buying bigger home, have baby, retirement and college planning) and help us determine how to make it all happen with our income. Thanks Melanie


Call Jonathan DeYoe at (510)898-0432. He's not only smart, but he's as honest as Abe Lincoln. Easy to talk to, won't pressure you at all and will just tell it like it is. I have all my retirement with him, this guy is sharp! Larry
May 2006

Does anyone have a fee-based financial planner to recommend? We're looking for someone to do a financial plan for us, billed on an hourly or project basis. I've been through the archives and have contacted a few individuals, but so far everyone is either affiliated with a brokerage firm or requires at least $500,000 to invest--which we don't have. :) We're really just looking for someone who can, for a fee, evaluate what we've already invested to date in 401Ks, IRAs, and mutual funds, and then help us develop a strategy going forward. From looking online, we found Julie Asti and Jill D. Hollander in the Berkeley area--does anyone have experience with either of these individuals? Or perhaps someone else you would recommend? Any advice appreciated. Wendy


I think you will be very impressed with James Simos, Infinity Financial Servcices (www.infinity-financials-services.com). What you've described is my situation; James has been very helpful and supportive. Good luck!
Hello Wendy, My wife and I are working with Jarrett Topel in Oakland. We did a financial plan with Jarrett that helped us look at what it will take to pay for college for our two children and to be able to afford to retire at age 60. We really liked that the plan gave us recommendations on how to invest on our own, or with his help. Jarrett did not charge us for the first meeting and we talked for about an hour about what we were looking for and what he offers. Jarrett is located on the Oakland/Berkeley border and his number is 510-655-4400. Hope this helps! Mark

Financial planner to Advise about Debt and Credit Repair

Editor Note: also see Credit Counseling and Repair Services

April 2007

My husband and I have both been dealing with serious illnesses over the past five years. We've been living beyond our means and digging ourselves deeper into debt. We owe taxes, have damaged credit, and have credit card balances. We are both self-employed and not exactly raking in the dough, but we do have equity in our home and in some retirement accounts. We need help resolving our financial issues while holding onto as much of our investments as possible. Ideally, we'd like to find someone who has expertise in how to potentially settle with the IRS and credit card companies. In addition, we have a judgment against us as a result of a credit card debt, so some relevant legal experience/knowledge is needed. We feel on the mend physically and want our financial lives to follow suit. Any recommendations for an appropriate consultant? anon


I highly recommend our financial advisor, Anat Yoder with Ameriprise Financial. I, too, own a small business and she is awesome at dealing with our personal finances, as well. She has us dialed in now, on a budget, and we have had a lot of progress in a short time. Not to mention, I really trust her! Her number is 925-476-4705
Katie
Oct 2004

I am trying to find out how to repair my credit in the most efficient way possible. I've read how-to books, but would like to work with a financial consultant to make sure that I am making the best choices. Any recommendations? Anon


I highly recommend contacting Sandra Richman at Finanswer 510- 251-2061. She is an awesome personal financial consultant. She blends down-to-earth practical advice and guidance with insight on how emotions sometimes get in the way of best intentions. She's not an investment advisor--instead she works with people who want to manage their personal finances more effectively. For me, she's been a gift. I got out of debt and started saving, and learned how to be my own best financial friend. Mara

Financial planner to manage assets & investments

Nov 2006

Has anybody heard off and does anyone use an investment consultant who is a member of Progressive Asset Management (PAM)? http://www.progressiveassetmanagement.com/ Is any body familiar with The Camejo Group? http://www.camejogroup.com/team.htm We are interested in your thoughts and experiences. thank you, - Elyse


I recommend Jeff Colborn at Smith Barney. He also does screening of funds for those interested in socially responsible investing. He is easy going and very helpful and educated in all aspects of wealth management. He tailors his services to meet your needs. He has several clients in the Bay Area. jeffrey.alan.colborn[at]smithbarney (858) 756-6429
ff
May 2006

We need a trusted, successful portfolio/money manager to help us manage our investments. I should mention that we don't have millions of dollars to invest, but we do have a good amount of money that we need to be more proactive in investing. We live in Lamorinda, but location isn't a big deal. Thanks in advance for your consideration. Anon.


I can highly recommend Jonathon DeYoe of DeYoe Wealth Management. He is a wonderful, honest, talented financial planner with great ideas . He is an outstanding human being, with great integrity. His number is 510-898-0432 and his email is jonathan.deyoe[at]lpl.com
Priscilla

Jan 2006

What I am looking for here is any recent recommendations for a TRUSTWORTHY Financial Advisor who can basicly take over on the accounts that I currently have (if that's possible) that include IRA's, a 529, mutual funds and life insurance. Certainly, I am interested in someone who can also ''advise'' for the future. Thanks in advance.


I can highly recommend Peter and Emily Morfin in Kensington for both tax help and financial planning advice. They are ethical and straight forward. I have referred others to them who have been happy as well. Their number is: 525-0814 anon
This recommendation is for all the folks who need financial planning and/or tax help. We are more than pleased with our money guy, Bill Lentini of WEL Enterprise, Inc. He did all the work to turn my husband's business into a corporation, and he does all of our personal tax stuff, too. All we do is mail him the receipts, and he takes care of all the work. We just started financial planning with him, so we're not that far into the process, but we're happy with his work so far. His staff is wonderful, and his office is fabulous! They are welcoming of children and even have dogs and fish for entertainment. We have friends who go to Bill, also, and they are very happy. His office is located in the Castro District in SF. 415-252-7552. Their website is www.weltax.com. Dawn
April 2004

Hi, my husband has some stock options with a start up company and it might go public soon. Anyone has any suggestions on what to do about it? or, does anyone have any recommendations on a good financial advisor or tax accountat who specializes in this area? thanks in advance! sandy


I think Rick Prime may be just what you are looking for. In fact, he has hands-on experience with pre-IPO option issues. Before he started his financial planning practice, Rick was the chief financial officer of several small technology companies and personally experienced pre-IPO option investment and tax issues. He still acts as a CFO for a venture-backed technology company, and now he also refers to himself as a ''CFO for families''. Rick is an Investment Advisor with Financial Network, an ING Company and is studying to complete his Certified Financial Planner candidacy.

I disclose that I'm married to him. He is very down-to-earth and unassuming, and with two children of his own, he has a real- life, contemporary understanding of the myriad of issues and choices families face as they plan beyond their own financial futures. You can reach him at primer AT financialnetwork.com or 510 384-1009. cwilson


October 2002

We're looking for someone to evaluate what we've already invested to date in 401Ks, Roth IRAs, savings accounts, etc. and help us get a game plan for future retirement contributions and including college savings for our kids.

I checked the website and called a few of the folks that were recommended-- a number of them aren't available or won't work with us unless we have $500K or more to invest (we don't).

In introductory meetings with advisors at Merrill Lynch and Fidelity, I've been told I need to move over all of my money from all of our different accounts before they'll start to analyze our stuff and advise us-- this still won't include current 401K accounts (for which we need lots of help, as we've seen the principal on them dwindle greatly!), since those can't be moved over. How frustrating!

I feel like we're pretty saavy and really know how to save on our modest income, but need some help picking the specific investments (i.e. which exact mutual fund or bond), not just being told that we should do ''good asset allocation with some money in bonds and some in growth and income'', etc...

Last, but not least, I'm okay with paying a fee (as opposed to purchasing load funds), but how do I know I'm getting my money's worth? I have asked so many people if they can recommend a good financial planner, and all I ever get is a resounding ''no''. There's got to be somebody good out there that is willing to help investors that have $25k-$50K to invest!


Hello

I am a financial planner with Waddell & Reed and what we focus on is planning. We also do mutual fund investments (according to the most recent Morningstar and Lipper rankings we are the #2 fund family) and insurance, but we do not require you to invest with us. Many of my clients have their investments away from us (say, in their 401(k)), and that is okay. What we do is put them on a course to achieve their financial goals, whether it is retirement, saving for college, saving for a new home, knowing if they are properly protected, etc. We also make sure they and their portfolio are properly diversified according to their objectives.

For a written comprehensive financial plan, we charge $400. This covers virtually all of your financial needs (except, say, large estates or business valuation). You can also purchase an individual module (retirement, survivorship needs, education funding, accumulation goal, asset allocation) for $125 if all you need is help in one or two areas.

If you want more information (even if you do not end up working with me), please let me know. My mission is to help as many people as I can acheive piece of mind. pvgdad AT yahoo DOT com


I'd like to recommend DeHaven Sanson at Washington Mutual in downtown Berkeley. He's at 548-4042 or 2150 Shattuck; I opened a 529 college savings plan with him. I found him to be very friendly and knowledgeable and he described himself as being ''conservative'' in his investments. What I liked most was that he didn't talk down to me, even though he could have since admittedly I have no idea what I'm doing, and he took the time to talk with me for as long as I had questions. Jill
I think you will have a hard time finding individuals who give free or cheap advice who aren't also selling something. Consulting an independent financial planner, even just for one-time advice, is likely to be pricey given the relatively small amount you're talking of investing.

There are many sensible books in the public library. On the web, two good resources are motleyfool.com and Vanguard.com.

Vanguard is hands down the best deal among the mutual funds -- on their big index funds, for instance, the expense ratio is about .28 of one percentage point -- a mere quarter of the fees that the next cheapest firms (e.g., Fidelity, T Rowe Price) charge. My Berkeley finance professor said, ten years ago, that it amazed him that everyone didn't put their money with Vanguard. If all you want is an index fund (stocks and/or bonds), and your focus is the long-term, why pay a penny more in fees than you have to? (I have no connection to Vanguard!)

You mention that you've watched your 401ks dwindle -- so have most people lately. If your true desire is do better than the overall market, no financial planner can deliver that, whatever their promises.

(Re that 401k: If you are holding shares of the company you work for, consider selling them. Nobody should have their job -- their biggest egg-- AND the rest of their eggs in the same basket.)

If you don't have Roth IRAs, you probably should -- but I won't go into the details here. Clear explanations of the Roth abound.

Given the amount of money you have to invest, it will be hard to place it in lots of different funds or accounts -- no matter who you go with, accounts below some minimum balance typically incur extra fees because they are relatively costly to manage.

Investing is a headache, but I wouldn't sweat too much about investment strategy. Decisions that affect the difference between what you earn and what you spend will almost certainly have a far bigger impact on the size of your eventual nest egg than any investment strategy you choose today. (Assuming that you don't take wild risks!)

So, surf/read (the cheapest way to find out about different types of tax-deferred or tax-free accounts), think long-term, think Roth IRA, and check out Vanguard once you decide how you want to allocate your money.

Good luck. eirik


I would greatly recommend Raphael Gilbert, MBA. Raphael is a financial planner with Lincoln Financial Advisors. He doesn't charge for an initial consultation and is willing to help people in your financial bracket. After the initial consultation, fees are on an hourly basis, depending on the amount of time and analysis you require. You can reach him at (925)275-0300 X 217 or e-mail at rggilbert AT lnc DOT com Carole
Sept. 2002

Has anyone had experience with _______ as a financial planner? I would appreciate any feedback regarding her or anyone else with whom you have had good experience. I am looking for an all-around advisor regarding my investments, retirement planning, and saving for college. I am looking for someone who will pay attention and be proactive regarding my portfolio.


I don't know about _______, but can tell you that it is important that your financial planner be a certified financial planner. I can recommend my husband: he is a CFP with the Merrill Lynch Private Client Group. He provides comprehensive financial planning for clients for whom he manages assets. ( Minimum investable assets = $500K). He can be reached at 415 955 3787. Valerie

Seeking easy-going professional for investment advice

June 2002

I have checked recent discussion and the archives and am hoping for additional recommendations. Looking for an easy-going, professional person (Oakland/Berkeley preferred) to help direct us in investing for retirement, our child's education, insurance and general savings. Someone that is familiar with the needs of a self-employed small business owner would be great. We just need someone who won't make us feel lamer than we already do for being so behind on this. Nic


If you are interested in socially responsible investing, I recommend Lincoln Pain at Cambridge Investments in Walnut Square in Berkeley (510-549-8780). Lincoln has never said anything negative about my husband and I being organizationally challenged. He is also very good about explaining things to us in a way I can understand. He likes to talk, so at times I have had to redirect the conversation, but in all he is great. You Maria
My wife and I use Ned Comar at American Express Financial Advisors (925-937-0500 x240). They are out in Walnut Creek, but since we only go out there every 6 months or so, it's not that big a deal. He's very down to earth, interested in understanding our goals, very non-judgmental (like you, we felt like we were way way way behind in getting going on our planning). He generally charges an annual retainer, which will include preparing a financial plan and then giving advice based on it. We definitely feel like we're getting our money's worth. Feel free to email if you have any questions. Michael

Independent financial advisor

May 2006

We were dumped by our financial advisor when he left AmEx and would like to use the opportunity to find a new one who is independent and in the Oakland/Berkeley area. There was a consistent recommendation in the archives for a guy named Rick Prime but someone said he charges $1800 which is more than we can afford (we're more in the $500 - $700 range). We aren't wealthy, but have found that financial planning has really helped us make the most of what we have so we'd really like to find someone we trust and would like to develop a long term relationship. Personally, we actually really liked our AmEx guy but he went independent and probably has some no-compete agreement and can't solicit us. Too bad. Lynn


WeÂ’ve been working with Bruce Meyers at RBC Dain Rauscher (formerly Sutro and Company) for the last seven years. We don't have millions to invest either but it has really helped to have someone like Bruce advise us to make the most of what we do invest. He handles all of our investments (various IRAÂ’s, custodial account for our daughter, checking/money market account, other investments, etc.). He also helped us set up our 529 plan and purchase life insurance policies at really good rates. HeÂ’s a totally low pressure kind of person and IÂ’ve never felt pushed to do anything like purchase specific stocks and then be unpleasantly surprised with commissions or fees. I also call him constantly about any question that may have financial or investment implications so weÂ’ve gotten lots of advice over the years. He can also provide referrals for relevant people like estate lawyers, accountants, etc. Feel free to talk to him over the phone or meet him in person and decide if heÂ’s the right fit for you. His phone number is 510-267-8900 and just ask for Bruce Meyers. HeÂ’s located at 1999 Harrison Street in downtown Oakland but he has clients all over the Bay Area. Good luck! bschi
Hi Wendy - Julie Asti created a financial plan for us awhile ago. Sounds like our situations are similar. My husband and I were wary of financial advisors because we didn't want to be sold anything - we just wanted some help getting our finances in order. Julie was recommended to us by some good friends who knew her personally. We found her to be straightforward and easy to work with. She charged us a flat fee to create a plan for us. She does manage money, but since our money is mainly in 401(k) funds and IRAs, she suggested having periodic meetings to rebalance our accounts instead.

From the description of what you're looking for, I'd recommend giving Julie a call. She let us have a free initial meeting to see if there was a fit, which I'd suggest you do. She's upfront about what she charges and never tried to sell us anything or push her advice. Good Luck ~ Formerly financially frustrated


We used Julie Asti to help us do some specific financial planning. We were thinking of having a baby (now pregnant!) and wanted to see what would happen to our financial situation if I quit my job to stay home fulltime.

Julie helped us organize our financial situation and ran various scenarios to see what the effect of my loss of income might be on taxes, budget, savings, etc. The information she provided helped us make informed decisions. Before we met with her, we were just doing 'back of the envelope' calculations that didn't cover the whole picture.

We are really pleased with the advice she gave us and will use her services again in the future. Heather


Financial Advisor for Elderly Parents

April 2006

We are looking for someone who can offer financial planning advice to my 75 year old mother. She is single and lost a large portion of her modest savings in the stock market crash a few years back. After a series of poorly planned real-estate investments, we fear she is poised to make another mistake. Ideally, I would like for the two of us to meet with someone together. jessica


I had a very good experience with Robert Anderson at Anderson and Drossel, on Bancroft Way in Berkeley. It is a small socially responsible firm that works on tax planning, estate planning, wills, trusts and probate work. I had a small job but Robert Anderson spent a lot of time with me working through exactly what I needed. The fees were also very reasonable. Contact details at website http://www.berkeleyestateplanninglawyer.com/
Sarah
August 2005

I'm looking for a financial advisor for my elderly parents who need immediate, short-term help sorting out their finances. My 74-year old father needs to enter 24h-care living center due to his progressing Parkinson's Disease. He doesn't know how to best arrange his assets to cover the cost of the senior care center, cost of living for Mom, write a will, etc. Can anyone recommend a good financial advisor? Or do we need some sort of attorney since writing a will is involved?


i recommend james b blume on shattuck ave 510-549-3534. he has helped several people in my family of all ages. cleops
August 2005

My parents are getting ready to retire, and are trying to figure out exactly when to stop working, when to begin drawing down their state and private pension(s) and social security, how to diversify their stock holdings in their 401K, and what the tax implications for all that will be...... and they are asking me what to do and there is NO WAY I am going to try and guess at what would be right for them. So I am trying to help them find a financial planner. We are interested in a **FEE BASED** rather than commission based financial advisor that has the Certified Financial Planner designation, that really specializes in retirement planning, evaluating various pension options, social security issues, and tax implications, etc. Any ideas??? People to call?? Thanks in advance for your help!


Carmen Cheung with Mass Mutual Financial Group does the kind of financial planning that you are looking for. She specializes in working with retirement planning. I would recommend her, not based on personal experience with her work, but through knowing her and having confidence in her integrity. ccheung[at]finsvcs.com or 415 743-1002 Melanie
I highly recommend you call Jarrett Topel in Oakland. He specializes in retirement planning, is a CFP, and was a tax preparer before that, so he is very knowledgeable in those areas. I believe his first meeting is free, and we were also looking for a fee based planner, which is how he works. His number is 510-655-4400. Good luck Anna

Financial planner for modest income family

Jan 2006

We are looking for a reliable and knowledgeable finanical advisor who is expert, not only in retirement issues, but also in the broader range of financial issues that include planning projects, maximizing investment opportunities, and managing household cash flow. We are solidly middle class, and while we noted some recommendations in the archives, most are quite dated. Any recent recommendations?


Please contact Aaron Winer, who spends a lot of time first getting to know you as people and finding out about what your values and goals are before administering the advice. This may have to do with the fact that, previously, Aaron was a swim coach, and so has had experience helping people bettering themselves. He has an office in the city but also has clients in East Bay.
Aaron Winer
aaron.d.winer[at]aexp.com
415-538-0010
k12
August 2005

I've read through most of the posts regarding financial planners, tax advisors, accountants, etc., but was wondering if anyone can recommend a good, honest, financial planner, accountant, or household budget advisor. I am NOT looking for someone that can turn our $50K in savings (which we don't have) into millions or sell us additional life insurance (which we do have). Rather, I'm looking for some basic advice ... how to develop and maintain a realistic household budget living in the Bay Area as a one-salary family. Ideally, this person could also offer advice at tax time, as well as offer advice on establishing savings plans for emergency funds, kids' education, stock options (have them, but they aren't worth anything as of yet), 401k and other retirement planning, mortgage refinancing options, etc. Basically, a ''handy person'' (Jane or Jack-of-all-trades) focused on finances. Any suggestions or recommendations, especially those based on personal experience, would be MUCH appreciated.
Anon - Good With Other Things, Not $$


We've worked with Patricia Jennerjohn at Focused Finances, and I can highly recommend her. She help us put together a financial plan and also helps us with our taxes. She can be reached at 510-763-3851, and her office is located on 14th street in Oakland.
March 2005

Hello: We are a middle class family w/ 2 kids and both are self employed. Looking for a well respected, honest, reasonable, knowledgeable financial planner. We need help w/ retirement planning, college funds,and a road map for the next 10-15 years etc.. Thank you


I highly recommend Jarrett Topel in Oakland. He is a certified financial planner with American Express, and he is very knowledgeable. I attended one of his retirement seminars at UC Berkeley and went to see him shortly thereafter. He put together a comprehensive financial plan for me that spelled out how I should position my retirement assets, the best ways to save for college for my kids and how much I need in cash reserves and insurance etc. The best thing is that even though i'm not one of his biggest clients, he never makes me feel like i'm bothering him when I call him with questions. His number is (510)655-4400. Good luck. Tracy
Check out Robert Green at Cojo Bay Advisors He took in to consideration our full financial picture, 401K choices at work, employee stock option program, Bay Area housing, etc. Then helped us with balancing our investing while maximizing our use of the benefits available through our jobs. Put us in a college savings plan that had reasonable fees (not all 529 plans are created equal). A lot of the advice received was geared toward making the best choices within our means.

In our situation we had the benefits through work to consider but Rob runs his own small business so will know a lot of what is available to you in your specific situation. It is a small firm but really great advice and guidance, http://www.cojobay.com Kara


Oct 2003

My wife and I are looking for a financial planner (or an accountant???) to look over our shoulder and see if we are making any major gaffes in our retirement, household budgeting, tax, and college savings planning for one & maybe another child. If its useful information, our net worth makes us the poster children of ''middle class'' -- and so would like to work with someone who is comfortable with that.

We are looking for a some fresher recommendations than are currently posted on the archives. Based on some initital research, it would seem that we want a fee based planner -- that we compensate on an hourly or project basis versus having someone manage our assets or try to sell us financial products we don't want or need.

We live in Oakland, but would be willing to work with anyone good nearby. Any recommendations would be much appreciated. Steve


Scott Danielson of American Express Financial Advisors in Walnut Creek is EXCELLENT. He has helped me with all of the subjects you want to address and has made many adjustments to my frequent changing needs...whether it be changing jobs or having a baby. He has kept me on track for meeting my financial/retirement goals. I can't recommend him highly enough. His direct number is 925-476- 4724. Good luck. Michelle
We used Scott Miller at Retirement Benefits Planning in Alamo to help us with our financial plan. We too are the poster children for middle-class and felt very comfortable with our advisor. Scott gave us a few service options also. We opted to take his recommendations and invest our money ourselves which was a less costly option. He is very knowledgeable and I've recommended him many times. Here is the website http://www.rbpadvisors.com Jennie G.
My husband, Milo Benningfield,JD, is a fee-only financial planner in San Francisco. He's a member of the National Association of Personal Financial Advisors (NAPFA) and works with clients on an hourly basis. You can check out his web site at www.benningfieldadvisors.com. It has lots of info to help you decide if he's the right person for you. His office is in the Thoreau Center for Sustainability in the Presidio. He's very smart, personable, and honest. And he's a great daddy,too! susanna benningfield
We used an AXA planner in San Rafael. AXA creates a whole package that spits out from the computer, based on the masses of financial info you give them. I also recently met another AXA person named Darcy Herberick, that I was impressed with - didn't want to sell you a lot of stuff once your financial profile was complete. She can be located at the AXA office in SF - 415-276-2192. Our package cost about $2000 to create and it gave us loads of info on retirement, insurance and college for kids. Lisa
I'm a fee-based Planner who works with clients on investments, retirement planning, taxes, real estate, and college savings. I don't have any specific asset minimums, and work with many clients for an hourly fee. Please give me a call at 510-601-6662 for more information about what I do and what you're looking for. Nick Levinson nickl ATblcinc.com
Re: financial & investment advice -- I would recommend Richard Magarian, in Berkeley, (510) 549-0507. Very experienced advisor; also a parent, so sensitive to those issues. Plus, a very nice person! Mary Carol
Also recommended: Accountants Jim Jourdonnais and Harry Bergland and Tax Attorney John H. Griffin

Advisor for someone w/ a very average income

August 2001

Any recommendations for a good experienced financial advisor? Basic family goals with a very average income (nurse/single mom) re: retirement, college, IRA. Would like someone who is somewhat easy-going and will not gasp in horror that I have not done this yet (!) But competence would be the first choice quality. Thanks.


My husband and I used Edie Barschi to develop a financial plan this summer and found her very thorough and helpful. She is not cheap if you pay full price, but does do some sliding fee scale work. We think her advice has already saved us and/or helped us earn on our investments far more than she cost. She is in Berkeley at 510-486-0846. Caroline
I would highly recommend our current financial advisor, who specializes in retirement and asset management, focusing on conservative portfolios. We've been down the big company, fancy offerings road to advisors, and found them to have many brochures and print outs to offer, but very little personal attention and advice. So now we are working with a small firm and getting the attention and expertise we needed. The name of our advisor is Edwin Stephens. He is the principal of the Stephens Group of financial advisors. They do financial planning, medical, healthcare and business insurance, and absolutely do retirement planning and asset management. They also partner with a full service brokerage firm and an excellent estate planning law firm. (we're working with both of them now) Edwin will be happy to come to your home for a meeting, and his first consultation if free of charge and without obligation. Edwin is very knowledgable, and patient, and has been very helpful in helping us identify, plan and now execute on our financial goals. You can contact him at 415-550-8515, send email to steph.grp at worldnet.att.net or contact me if you would like more details. Jana
My financial planner is Jim Parenti in San Ramon, who I found on recommendation from a friend whose mother had formerly worked for him. He is absolutely wonderful, also a CPA and a tax attorney, very very personable, and ridiculously trustworthy. I go to him for my taxes, and since he has most of my investments, I don't have to get the paperwork together. We spend 1/2 to 1 hr of the tax appointment catching up on how things are going personally, and he'll ask how much risk you want to deal with, when you want to be able to use the money (ie.. you don't want to invest in high risk stocks if you're planning to buy a house in 2 yrs). I was very nervous when I first went to him, but feel completely comfortable now and my investments have done very well with virtually no work on my part. Limitations: he will suggest mutual funds from particular groups of mutual funds that he has researched and feels do a good job (he'll suggest particular funds depending on your investment needs). He will be happy to invest in other funds for you, or particular stocks if you want, but he is generally pretty convincing that this group works pretty well if you're a relatively inactive meddler in your own financial affairs (though he will eagerly and completely answer any questions or skepticisms you may have). Possibly I could be earning more on my investments if I were a little more actively following and changing, but this works well for my level of time available. Also, I don't think he personally is taking more clients (he's very clear that he doesn't want to work 24 hours a day, and is comfortable limiting his income by limiting his clients). I know one of his other associates, who I also work with if Jim is not available; the other person is a former IRS tax guy, and understands the details of that. They may have another person or two. Also, San Ramon is a pain in the neck to get to if you live in Oakland or Berkeley. His support staff are also wonderful. Jim's number is 925-743-2700.

Financial Planner for Retirement Plans

Feb 2007

I am looking for a financial advisor for retirement advice and college financing advice. My husband will be retiring at the same time that our daughter will be starting college and I have not worked outside the home since she was born. Thanks, Bonnie


I would highly recommend Catherine Pinkas of Edward Jones as a financial advisor. She is extremely knowledgeable and has a lot of experience helping people plan for retirement as well as college! Catherine can be reached at (510) 763-1639.
I would like to recommend a financial advisor. He specializes in retirement accounts. We have 2 young kids and he has set up college funds for both of them. He has invested all my mom's retirement money. He keeps her informed and answers all our questions. I highly recommend him. His website is www.mkbfinancial.com -- Matt Baltz. Lynda
You definitely ought to talk with Chris Briones of DeYoe Wealth Managementin Berkeley. My sense in working with him is that he is not only extremely competent in financial management, he and his firm are committed to helping you invest in a way that is consistent with your own values. You can call Chris at 848-0012 or email cbriones[at]deyoewealthmanagement.com. David
I wanted to echo the recommendation of Kathleen Hunt as a great estate law attorney -- she helped us with our estate planning and was kind, timely, and reasonably priced -- she has also helped us with numerous follow-up questions (at no charge) in the last few months -- she is very pleasant and will accomodate to your schedule (evenings or whenever) -- you can reach her at www.uniquelaw.com or 510-289-2288 (she's in el cerrito). Marguerita

Earlier Recommendations

July 2000

My husband and I used Peter Morfin of Morfin Financial Services (510-525-0814). Last year we purchased a house, had a new baby, and had some other issues, and we found Peter to be very helpful and informative, and price was reasonable. Kristina


Morfin Financial Services Peter does my taxes, and I just signed up with Emily and Peter to manage an investment portfolio, BUT neither of them is an accountant, per se---otherwise, they're great. victoria
1999

My husband, Michael Cullen, is a financial consultant with Merrill Lynch and has lots of experience doing financial planning. He is very conscientious, sensitive and mature. He is completing a Ph.D. in economics at Oxford and at the same time, a very down to earth, reliable guy. His office number is 415-955-3907.


I highly recommend Audrey Grubman for financial planning services. We've been seeing her for about 3 years and she is excellent. She tailors her services to what your needs are from full financial plans and portfolio management to hourly-based consultations. She has been very helpful to us in managing stock options and putting together a strategy to handle tax issues associated with them. She has a CPA that works with many of her clients for taxes. Her standards and integrity are extremely high. She loves what she does and is very good at it. She is not a salesperson trying to pitch products. Her company is Grubman Financial Consulting and her phone number is 510-883-1350. Kathy
We love Ann Hubrig at EH Associates on Solano (just below San Pablo).
I've recently met a financial planner who has a specialty in helping self-employed people arrange their lives/finances that they might actually get financial aid from private colleges. Since I've just spent the last year on the apply-to-college journey with my college-bound daughter, I recognize the importance of this planner's skills. It's too late for aid for the first child,but she says she may be able to help us with financial aid for the second one. I'd like to help others who are in similar circumstances to ours.
Thanks.
Helen
To the person interested in speaking to a Financial Planner. I work with a woman named Beverly Tanner, from Larkspur. I've heard she great at what she does, and currently teaches in the department I work for in the area of Financial Planning. Give her a call! Her number is (415) 461-4800. Good luck! -- Monica
Hi, in response to the person asking about financial planners in Berkeley. A friend, who does financial planning but has no space for new clients, sent the following: "you might pass along the name of a colleague in Berkeley who would do a great job. She's also a parent who works part time as an adviser. She may have a bit of a waiting list. Edie Barschi 486-0846 Dominic
1998

I can recommend Damon Becker of Lincold Financial Advisors Corp. He acts as a 3rd party advisor and you pay a yearly fee based on a sliding scale -- it's affordable and worth every penny in my opinion. (I don't believe he does tax returns, though) He's at (510) 275-0300 ext 254. Alison


I have been consulting with a financial advisor in San Francisco off and on for quite awhile. Her name is Fran Ravel, Fran Ravel Associates-- 415-552-7029. Her office is near civic center. SHe is very knowedgeable and works in a variety of ways. She has helped me clarify my financial goals, think differently about savings for my daughter's schooling and other things. I highly recommend her. Alice
2000

Anyone out there know of a financial advisor who is expert on socially responsible investment and won't charge the earth? I don't have a lot of IRA money, but think I should be making a better return on what I do possess, and investing ethically is equally important to me. Thanks for your help. Melanie


There is a company in Oakland called Progressive Asset Management. They do a wide range of socially responsible investing. Their number is in the phone book. We've had a few investment accounts with them over the years from Mutual Bonds to a Stocks and Bonds account. There must be others too. Check them out. June
The dean of socially responsible investing here is Roger Pritchard -- (510) 527-5604. He cofounded one of the first socially responsible investment funds around 1980 and now gives private investment and business advice from that perspective. He also throws a great Christmas party for friends and clients! Timothy
Roger Pritchard, in Berkeley, is good for helping think about money, especially when there are strong personal issues and feelings involved. He also assists small businesss get on solid functioning ground. (12/99)
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