Advertising and Promotion on BPN
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Advertising and Promotion on BPN
The Berkeley Parents Network does not accept advertising
in the newsletter or on the website. This includes postings that
promote one's own business, regardless of how small the business is.
The primary goal of the Berkeley Parents Network
is to provide a forum for parent-to-parent networking.
Although information about local businesses does have
value for BPN subscribers, promoting local businesses is not
a part of BPN's mission.
Moreover, BPN resides on
servers and networks at the University of California, Berkeley,
which, being a state-funded institution, cannot permit
people to use its networks, email and websites for commercial purposes.
Therefore, we cannot
accept posts that give the impression that BPN is being used
to promote or run a business or practice.
Neverthless, we do allow some types of promotional
announcements in our newsletters as a service to local parents,
but they must follow the rules in the following section.
BPN accepts some types of promotional postings
in limited amounts because of their
high value for local parents. All the BPN newsletters except
Advice Wanted and Advice Given, have sections where promotional
postings may appear, per the policies below.
Subscribers may not promote their businesses or professional practices in the
Advice newsletters, or
in the advice sections of the Parents of Teens newsletter.
The types of promotional postings that we do accept are shown below.
These postings appear only in the email newsletters; they do not appear
on the BPN website with
the exception of Tutor postings.
How often you can post a promotional announcement
to a BPN newsletter is limited. See
Repeated Postings for details.
It is up to the BPN moderators to decide whether a post can be allowed
under the policies on this page.
- Babysitters, Nannies, and Daycares may announce their
availability in the Childcare newsletter.
These announcements are not archived to the website.
See About the Childcare Newsletter
for more information.
- Classes for Kids, Parenting Classes & Workshops, Support Groups for Kids or
Parents, and Family-Friendly Events
that are local, and in-person (not online or by phone) may be announced in
the Announcements newsletter and the
Parents of Teens newsletter. This includes
classes, groups, and workshops targeted specifically to
kids or parents, as well as performances, fairs, dances,
and other events that are appropriate for children. These announcements
are not archived to the website.
For details about what is accepted,
see About the Announcements newsletter.
- Schools, Preschools and Camps
may post to the Schools newsletter
and the Parents of Teens newsletter
to announce openings, information sessions, and the like.
Announcements about community events at schools, such as carnivals and
festivals, may be posted to the Announcements newsletter.
Announcements from schools are not archived to the website.
- Tutors who live locally and tutor in person (not online or by phone)
may post announcements about their services
using the Tutor Posting form. These
go to the website, but they do not appear in a newsletter.
- Reviews of businesses are accepted in response to a question
posted to the Recommendations newsletter.
If you want to post a review to the Advice or Teens newsletter,
please read Reviewing or Promoting Services & Products.
Any BPN subscriber may respond to a request in the Recommendations newsletter
with a review,
including a business owner who is recommending her own business.
Reviews published in the newsletters may eventually be archived to
the BPN website if they describe first-hand experience with the business from
someone who is not the owner, or a colleague, friend or relative of the owner.
Reviews posted by anyone with a connection to the business or service
they are recommending are not archived to the website, and
must follow policies below about disclosure.
We do not accept reviews from clients that are submitted by the
BPN doesn't accept any promotional postings that are not in the list above.
Here are some examples of postings that we do not accept:
- Announcements about in-home services that are unrelated to childcare
such as housekeepers, gardeners,
dog-walkers, housesitters, etc.
- Announcements about professional practices such as therapists and health providers
- Announcements about products
- Classes and workshops that are not for children and not specifically for parents
- Events that are not child-friendly unless directed specifically to parents
- Reviews or promotions of one's own business in the Advice newsletters
It is OK to recommend yourself or your business or the work that you do
if someone asks for reviews for the type of service you provide.
You may also recommend the business of a family member, friend, or colleague.
Many BPN subscribers would rather do business with a
fellow subscriber than with someone selected randomly from the yellow pages.
However: your message must clearly convey your relationship
to the business, service, school or organization.
Reviews submitted by people who work at the school or business
have less value for our readers than an unbiased review
posted by a happy client. Since a favorable review on BPN
can be very beneficial for a local business or school,
we take very seriously our requirement that any relationship
to the business or school being reviewed must be disclosed.
When we receive a report that a review has been posted
by someone with an undisclosed relationship to the business, service,
school, or organization, we do investigate.
If we find that a favorable review was posted by someone
who did not disclose their relationship, we unsubscribe the person who posted,
we remove all reviews from the website, and we don't accept further postings
about that business, service, school or organization.
BPN does not accept reviews that were posted in exchange for any kind
of favor or compensation, including discounts, reciprocal reviews, or
satisfaction of some requirement or obligation. Please see the policy about
Reciprocal Reviews and Compensated Reviews
Please do not add your business email signature to the end of your BPN post.
BPN is not a work environment, it is a parent-to-parent network.
Signing your post with your work title,
academic or professional degrees, FAX and phone numbers, website, etc. gives
the appearance that you are promoting your business to BPN subscribers,
and it does not meet BPN's goal of being helpful
to other parents.
BPN does not accept reviews or announcements about goods and services that
are sold using multi-level marketing. It is a misuse of the BPN mailing list to
promote or recruit new participants for one these businesses.
Per Wikipedia: "Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of the other salespeople that they recruit." (see Multi-level marketing and Wikipedia's list of multi-level marketing companies.)
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